Afrikanizm x Grupo Cosal | The New Energy

At Afrikanizm, ONJOY brought Grupo Cosal’s “The New Energy” into the heart of one of Africa’s leading contemporary art events. Through an immersive activation featuring the IONIQ 5, electric energy became the experience itself, powering the entire installation via Hyundai’s V2L (Vehicle-to-Load) technology. Visitors were invited to stop, engage and discover how electric mobility can go beyond driving, transforming the car into a living energy source at the intersection of art, innovation and participation.